Thursday, October 28, 2004

"Hype, hype hype" on Fox Sports

USA Today observed, following Fox's sponsor-saturated presentation of the World Series, "fans get stuck with games filled with onscreen pop-up ads."

Did anyone else find the Fox broadcast difficult to watch, like being cornered at a family wedding by that one uncle who's a little strange, and being forced to listen to him blabber on about stocks or Bible passages or his favorite strip club, when all you really want to do is see what the bride and groom are doing?

Joe Buck's got a great voice and Tim McCarver's got a keen baseball mind, but please, just tell me about the game. Setting the sponsors aside for a moment, I didn't want to hear about the amazing Red Sox comeback for the twenty-eighth time. (And I'm a Red Sox fan!) It also drive me nuts to come back from commercial break just as the pitcher releases the first pitch of the inning. I want to see the batter come up to the plate, see how the pitcher looks at him, see the infielders get positioned. That's baseball.

The unlabeled interview with the ad character was an inexcusable insult to viewers. The repetition of ads was mind numbing. Luckily for Fox and us there was a great story playing out on the field.

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